Digital marketing trends are constantly changing and as a result businesses are forced to adapt their strategies accordingly. As business owners it’s crucial to incorporate the latest marketing trends into your strategy to stay competitive and relevant in today’s marketplace. Here we have 4 digital marketing trends that we will see in 2023:
1. Increase in Video and Live Streaming Usage
Short form videos will continue to grow in popularity. YouTube Shorts, Instagram Reels, and TikTok are all short-form video formats that have exploded in recent years. Short videos are the ultimate way to engage and entertain audiences, tap into trending topics, and go viral with relatively little effort and cost.
Our advice? Do what's right for you! Instead of aiming for a style you don't find comfortable, find what you can provide via video that’s useful to the audience you're trying to reach. The type of content that is right for you to put out there really depends a lot on your brand and your audience. Don’t try to be something you are not. It will end up confusing your audience and you won’t get the results you want.
2. Audience Engagement
Creating content and building a followers base on social media are vital for audience growth and brand-building but these things alone don’t deliver leads and sales. Businesses need to have a strategy in place for converting social media followers into paying customers. They must personally reach out to their audience and bring them back to their business and what they sell. Remind your audience about your brand and your products/services. Keep them informed of any changes and news. Build a relationship with them and focus on creating relevant content that will be of interest to them
3. User-Generated Content
If you really want to win over potential customers, you need your current customers to create content and recommend your brand. After all, people are more likely to trust a person than a business promoting itself.
User-generated content is any written or visual content people create to promote a business online. Some examples include; Social media posts featuring images or videos of real people enjoying a product, video testimonials of customers talking about their recent experience with a company, reviews of a business posted on websites like Google, Facebook and Yelp.
Here are some ideas to get your customers to engage in user-generated content:
- Make it easy for them to leave you an online review.
- Ask satisfied customers if they wouldn’t mind filming a quick testimonial video.
- Offer incentives for making user-generated content. For example, you can offer special discounts to customers who review your product/service.
4. Focus on Generation Z
As a reminder, Generation Z consists of people born between 1997 and 2012. Gen Z has grown up in a world dominated by digital media and technology. Marketing to Generation Z isn’t just about understanding how they shop and consume media. It’s also about understanding their values, behaviors, and attitudes. Brands that want to connect with Gen Z need to adapt to the needs and preferences of this tech-savvy generation.
This generation focuses a lot on inclusive terminology and where businesses stand in terms of politics, news, and social issues. As a brand that wants to attract this specific generation, we recommend that you get to know your target audience, their challenges and expectations and what they enjoy and what they don’t.
In conclusion, every business today competes in a rapidly changing environment, and marketers must constantly evolve their strategies and tactics to stay one step ahead. As we have seen before, what is trending one day might not be relevant the next day. Our recommendation for a better chance at success is to focus on building a deep understanding of your audience. This means using all the tools to create highly personalized experiences for each customer. Stay focused on prioritizing your audience and customize your strategies to appeal to them. If you are interested in a digital marketing strategy let us know! We would be happy to give you a proposal for your business!
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